Sebastian Bergne was part of the original selection panel and mentoring roster of the Atelier 100 initiative, established by H&M and Ingka Group (the largest IKEA franchisee) to help inspire people to bring their innovative ideas to life.

Atelier100 is an entirely new concept, driven by a collective of creatives, makers, manufacturers and design industry experts. Established to bring the focus back towards the merits of local design and local production, Atelier100 gives agency to ideas that might otherwise have remained in limbo.

The initiative combines masterclasses in business know-how, 1-2-1 mentoring sessions and the opportunity for successful applicants to bring their original concepts to life. Every product made will be available to buy at the Atelier100 store, which promises to be an entirely new type of retail reality. The multifunctional space will also act as the hub for the Atelier100 creative community – a place where they can get the support they need to nurture and develop independent brands of their own.

At the root of Atelier100, there is a strong commitment towards recognising the holistic benefits of building local networks, where creatives and makers can unite, connect and work together to make sustainable, commercial products. All products created as a result of the programme have been made available to buy at the Atelier100 retail space in London.