As part of his one-year guest professorship at the Kunsthochschule Kassel Sebastian Bergne led this project Can you self produce?

Self-production or “auto produzione” has become a recognised model of working for many designers at all stages of their careers. It offers the designer the opportunity to manufacture and sell their own designs direct to the end user without the need for a brand or manufacturing client, but it is not as simple as it might seem.

The project started with a conversation around the origins and history of this working practice and covered all the aspects of developing and designing for self-production. We looked at the importance of identifying a manufacturing source, identifying the context for your creation, making it work financially, and many other topics such as selling, supply and demand, creating your own brief and designing for self-production. Sebastian’s own experience with self produced Editions was fundamental for the success of the project.

The outcomes of this successful 12 week project with students in their 5th – 9th Semester are shown here as a group. All projects are available directly from the designer so feel free to follow the link in their description for more information and perhaps to buy one of their precious first batch.

Kunsthochschule Kassel

Menzelstraße 13-15, 

34121 Kassel

Germany.